Walmart is introducing a new feature for consumers looking to order glasses through its opticals: a virtual try-on feature. Consumers can expect to see this roll out in the next month, and they’ll be ...

In an effort to capture the attention of a younger generation of consumers, Walmart is expanding its concept of virtual shopping with “Walmart Realm,” an immersive world that invites customers to ...

Walmart and Unity have rolled out a new immersive commerce software-development kit that allows game creators to embed real-world shopping experiences directly within Unity-built titles and apps, ...