Over recent years, virtual reality (VR) has emerged as a transformative tool in sensory evaluation within consumer research, offering a means to recreate realistic consumption contexts that enhance ...

Research into body ownership and perception in virtual reality has rapidly advanced our understanding of how the human brain constructs a sense of self through the integration of multisensory signals.

Stepping into a virtual forest or waterfall scene through VR could be the future of pain management. A new study shows that immersive virtual nature dramatically reduces pain sensitivity almost as ...

Open-heart surgery is a hard thing to practice in the real world, and airplane pilots cannot learn from their mistakes midair. These are some scenarios where virtual reality solves really hard ...

It's 2040 in Miami, and a powerful hurricane has swamped the low-lying city. You stand alone under a dark, foreboding sky, ...

Immersing in virtual reality (VR) nature scenes helped relieve symptoms that are often seen in people living with long-term pain, with those who felt more present experiencing the strongest effects. A ...

The Science Behind VR Exposure Therapy Virtual reality exposure therapy works by creating controlled environments where ...

Immersive virtual reality combined with multisensor biofeedback (IVR-BF) demonstrated significant potential for alleviating chronic pain and improving quality of life in patients with fibromyalgia ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...