A user has maximum intent. She has watched the humorous demo video, chuckled when reading through the clever marketing copy, and filled out the abbreviated, optimized user registration form. She wants ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Marketers are always planning their SEO and content ...

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...

Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s ...

Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

To improve search and recommendation user experiences, Uber migrated from Apache Lucene to Amazon OpenSearch to support large-scale vector search and better capture search intent. This transition ...

Kacie Gaudiose SEO Content Strategy Lead at Merkle Inc. In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

Influencer marketing has become a powerful weapon for brands. It’s fundamentally changing the way they connect with their target audiences, and global brands across every industry are using ...

Your website is your digital storefront — a critically important representation of your brand that greatly influences prospects’ impression of you. When making purchase decisions in the B2B landscape, ...