Most successful companies invest in marketing. Marketing budgets are utilized differently depending on factors such as industry and company goals, and results are contingent on how well an ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, director of applied data ...

Michael Firn is a product manager at Vidora, where he works closely with both Vidora's data science team and Vidora's Fortune 500 partners such as Walmart, Discovery, and Realtor.com to help business ...