Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...
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Universal Pictures makes bold move that puts it at odds with Netflix
This can be good or bad news depending on how one feels about the state of the feature film industry.
Hint: It was already doing exactly that.
In a shocking reversal in strategy, Universal Pictures is lengthening the time that its movies will play exclusively in theaters. It’s a major change from the pandemic era when Universal was ...
Universal Pictures will extend theatrical exclusivity to five weekends in 2026 and seven by 2027, signaling stronger support for movie theaters.
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