Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken off in the past few years as a trendy ingredient in ...

Recognized for its unmistakable bright purple hue, ube is a purple yam that comes from the Philippines. The tuber is popular in Filipino cuisine and is featured prominently in Hawaiian desserts. Its ...

An Ube Latte is a stunning vibrant purple drink made with Filipino purple yam (ube), milk, and a touch of sweetener. This creamy, cozy beverage has a naturally nutty, vanilla-like flavor with subtle ...

Jans Ube Powder Purple Yam launches September 2025, bringing rich flavor, vibrant color, and kosher-certified quality to U.S. kitchens. Delicious Ube Pie made with Jans Ube Powder, showcasing its ...

Our ube cake has two fluffy ube cake layers sandwiching an ube jam, and everything is frosted in ube Swiss meringue ...

Ube is a starchy root vegetable native to the Philippines. It's used in recipes more often than eaten on its own, so you may not be aware of what it actually looks like. Growing up in the Philippines, ...

This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...