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‘Titanic': How a Four-Minute-and-Two-Second Trailer Helped James Cameron's Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of "Titanic" and the "Avatar" franchise, has written a behind-the-scenes memoir about his role making some of Hollywood's biggest blockbusters. The book will be ...
Cinema Blend

Titanic Producer Recalls Negative Studio Feedback Over Its Four-Minute Trailer, And How Kurt Russell Played A Part In Turning Everyone Around

Movies Blockbusters Are Making Less Money These Days, But I'm Still Shook About What James Cameron Is Saying Ahead Of Avatar 3, 4, and 5 Movies I Need To Discuss James Cameron And Co. Training The ...
Yahoo

“Titanic” was set to be massive flop until it was saved from sinking by a surprising gamble

Believe it or not, Titanic's success was an uphill battle. Before James Cameron's Oscar-winning disaster film shattered box office records, became a worldwide phenomenon, and turned Leonardo DiCaprio ...
Yahoo

‘Titanic’: How a Four-Minute-and-Two-Second Trailer Helped James Cameron’s Epic Stop the Bad Buzz and Become a Massive Blockbuster

For any movie, the first trailer is hugely important. It’s the best chance you will have to capture an audience. You have two and a half minutes to convey the movie’s story and feel. Those 150 seconds ...