This week, Agency Brief has the exclusive on QuikTrip hiring an independent agency, plus a sunnier ad spending forecast. Until recently, Nutter Butter’s deeply bizarre TikTok account, filled with ...

TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider ...

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

While there's no clear-cut definition of what it means to be a "Group 7" member, those who identify as such have defined themselves as being "baddies" and superior to those in other groups.