To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff experience. From now through Friday, May 16, ...

A new ad in New York City will have people sniffing armpits on the street — literally. But these ads aren’t just to look at — they’re scratch-and-sniff. A TikTok video posted by the brand on Wednesday ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: LOLA MullenLowe You might think that billboard advertising is just a visual marketing ...

Poet Sara Caldiero-Oertli has written and produced a limited-edition board book titled Snatch 'N' Sniff: Vagina Poem and Picture Book ... Poet Sara Caldiero-Oertli has written and produced a ...

Trend Enterprises, the original creators of the scratch 'n sniff sticker, are closing their doors Trend Enterprises/Instagram (2) Scratch 'n Sniff stickers were beloved by sticker collectors and ...