“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Aitken, chief executive officer at ...

The Exchange Lab, a multiplatform programmatic exchange, today announced it has raised $8 million in funding from Business Growth Fund, a UK growth capital provider. BGF is an independent investment ...

MUMBAI: WPP’s GroupM has added The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core ...

WPP’s GroupM, has acquired programmatic marketing firm The Exchange Lab, known for its proprietary technology, Proteus. GroupM said The Exchange Lab will become a core component of its Connect ...

Until May, Virgin Holidays lived up to the name of its parent company in terms of its experience with programmatic. As its senior digital marketing executive, Alex Adamson, attests, “We’d run some ...