While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

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Straight to the signup. Parents are busy people. They don’t have time to dig through a website for the right place to sign up, which is why we like that Sittercity placed the form for parents to sign ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

In the digital era, the landing page can significantly impact the success of many marketing campaigns. The challenge for entrepreneurs and marketers is to create the most appealing and functional ...