The average Charlie says, “I love XYZ brand of toothpaste because it has magically transformed my off-whites into pearly whites within a matter of three days. Easy on the pockets, XYZ offers germ-free ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram’s rolling out a new element within ...

Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

The Obama campaign is beginning the week of a crucial debate with a new 30-second spot this morning called "Main Street," featuring testimonials from people talking about job growth they've witnessed ...

Sen. Martha McSally has a new campaign ad featuring a cancer survivor who talks about how her “path collided” with McSally, whom she describes as a champion for protecting those with pre-existing ...