The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...

For AI models, knowing what to remember might be as important as knowing what to forget. Welcome to the era of “sleeptime compute.” Looking for a new office chair? Branch is offering 10 percent off ...

On 2 December 1953 the BBC launched its first dedicated on-air symbol (ident) for the then single channel TV network. The first ident was created by one of the 20th century's greatest designers, Abram ...

The first symptoms showed a few weeks ago, when I started searching YouTube for old television idents, you know, the jingles they used to show on ITV at the start of programmes, when all the different ...

Sixty years ago today the BBC unveiled its first "television symbol" - a moving logo to identify a TV channel - nowadays known as an "ident". The new medium of television, the BBC decided, needed a ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Imagine the world of branding before television. There were graphic devices used to loosely suggest the nature of a company’s business, there were poster graphics, propaganda graphics, branding for ...

You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...

The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...