After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Research from Katz Radio Group finds radio ads with music perform nearly as well as TV in visual categories like skincare and haircare.

Google has started displaying a new Star Wars/Coca-Cola ad on Google TV home screens. The new ad is displayed at the top of the For You page and takes over the majority of the UI. Google TV has had ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity. Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...