— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions. A new AI-driven ad experience aimed at boosting consumer ...

Devin Booker and the Phoenix Suns aren't in the NBA playoffs, but he's still busy, promoting his popular Nike Book 1 shoe line, which now has a Chevrolet special edition. The Suns star unveiled his ...

Phoenix Suns star Devin Booker released his new Nike Book 1s "Forrest Gump" shoe edition on Friday. In the shoe's commercial released on his Instagram story Friday, Booker did an amusing voiceover ...