In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

It's gaudy, and some would call it downright ugly, but the lime green paint job option for the 2017 Toyota Prius keeps the vehicle cool and can even save drivers on gas. A Wired report says that ...

Use of solar-reflective paint is expected to increase significantly in the Middle East over the next five years according to paints and coatings supplier Jotun. Executives from the firm, which ...

For architects looking to build structures that are sustainable and efficient, today’s solar-reflective coatings offer a powerful, cost-effective option. Many of the benefits of solar-reflective ...

When the owners of Salamander Jewelry, a company that has been manufacturing body-piercing jewellery since 1998, decided to increase production capacity in 2011 with the addition of a new building to ...

The Toyota Prius pictured above features a shade of green that is probably the last color you'd want adorning the Japanese manufacturer's popular hybrid, but it actually serves a special purpose. The ...

White cars can be boring. So Toyota created a colored paint that also reflects light and keeps the car cooler on hot days. The new coating can affect the temperature by nine degrees, Toyota says. BY ...

In this video segment adapted from NOVA, learn about a new solar technology being developed to make solar electricity more affordable. Nathan Lewis, a chemist at the California Institute of Technology ...