Polarisation of opinions across communities can lead to social conflict, reputational damage and the disruption of operations and markets. Social influence models have been widely used to better ...

These findings echo the theory outlined in a book called Collision of Wills: How Ambiguity about Social Rank Breeds Conflict by the late Yale sociology professor, Roger V. Gould. The key idea of the ...

Violent conflict is on the rise, and increasingly, social media is playing an important role: political actors have used social media to target critics with disinformation, while COVID‑19 ...

In his fascinating 2019 book Blueprint: The Evolutionary Origins of a Good Society, the Yale sociologist and physician Nicholas Christakis describes research led by the evolutionary biologist Jessica ...