Global chocolate brand Snickers has officially launched in Sri Lanka, marking Mars Incorporated’s latest entry into the ...

Snickers’ latest marketing tactic is using behavioral data to find people who might be impulsive because they are happy, bored or stressed, and ready to snack for targeted marketing. The candy maker ...

So that’s why they call it Snickers. The average person probably has no clue how the renowned Snickers candy bar got it’s name and where it came from. Under the eminent candy brand Mars Inc., the ...