There are products where smallness is a marketing virtue, like cellphones or thong underwear. But small condoms are a marketing nightmare. If advertising is about creating consumer desire, who aspires ...
Sales of Trojan condoms were soft last year — so the company is expected to launch a new marketing campaign aimed at getting women to buy more of their product. The maker of the Trojan brand — Church ...
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WHAT: “The Big Talk” is a new video that removes the burden from parents of explaining to their grown children that using a condom is a smart move. Well, it doesn’t completely remove that burden, it’s ...
Condom sales have been in a slump during the pandemic as people sheltered at home and put their sex life on hold. But now, as more Americans are getting vaccinated and Covid-19 safety restrictions are ...
Early last November, Matthew Farrell, President and CEO of Church & Dwight Co., which owns the Trojan condom brand, offered analysts a rather blunt reason for why condom sales are declining: young ...
In February 2020, an image supposedly showing a new product from condom-maker Trojan circulated on social media. While the above-displayed image was frequently shared with humorous captions, some ...
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