Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled gifts or a thank-you coupon for a future visit. These gestures feel ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. As the new year approaches, it's time to start thinking about your ...

When Elisa DiChristina and husband Kevin Kinailuk established GlowHouse Kids in 2011, neither one had a business or marketing background, so getting the word out about their Pompton Lakes-based child ...

Centereach: Learn the basics of setting up a business, including legal entities, business plans, insurance, marketing and ...