Coming up with a catch phrase for your company is a crucial stepin the marketing battle, but it doesn’t stop there. You mustmake sure your customers do more than remember your slogan–theyalso have to ...

A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

Forget what you see on TV’s “Mad Men.” Sometimes, it takes a village to write an advertising slogan. “People want high quality slogans but they don’t necessarily care if it’s coming from a ...

You don't need an expensive advertising agency to come up with slogans for your ad campaigns. You can create effective slogans yourself. You don't have to be overly-creative, just dedicated to getting ...

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...