In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

A chartreuse Senko is evident as Tommy Ford lands a bass that fell for his plastic worm. Ford fishes with the same lure and the same color about 90 percent of the time.(Courtesy) When it comes to bass ...

Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...

It looks rather nondescript while hanging on a hook, but submerge this lure in water and watch its seductive wiggling tail tempt even the most finicky bass into biting. Back when the Slug-Go was the ...