In today's fast-paced business environment, artificial intelligence (AI) is changing how B2B marketing operates. As companies ...

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

Birmingham, MI, Oct. 28, 2025 (GLOBE NEWSWIRE) -- CEOs and business leaders in B2B industries are invited to a special CEO Strategy Session titled “Marketing vs. Sales: Where Should CEOs Invest to ...

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv. Your lead generation efforts ...

Business to business - B2B - salespeople have many opportunities to shoot themselves in the foot, and this article describes 6 things salespeople should not load into their six-shooter. Fail to ...

With its capacity for building human connections, generating leads and nurturing relationships efficiently and cost-effectively – telesales can deliver exceptional value. Sales strategies in the B2B ...

Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. Now, the balance of power has shifted. Salespeople don’t deliver the ...

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, B2B businesses can adopt targeted strategies to attract and retain customers ...

Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...

Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced that leading research firm Everest Group has positioned the company as the Highest-Designated Leader in ...