YouTube personality Safiya Nygaard has made a lot of custom beauty products over the years, including "frankenlipsticks" and a massive Bath and Body Works candle, but this time around she's teamed up ...

YouTuber Safiya Nygaard is shopping with strangers again, but this time it’s for cosmetics. In a video she posted in June, the lifestyle guru took on the challenge of letting strangers pick out her ...

One of the first things any fan will know about Safiya is that she is obsessed with bats, black, witches, cats, and everything that seems to point to her having a potion brewing in her basement. Her ...

In this installment of "the internet made me do it" - I have been seeing these crazy in-depth flight hacks and in-flight GRWMs and beauty routines all over the internet recently - from compression ...

You know that terrible, terrible, terrible feeling you get when you put the cap back on your lipstick before you rolled it all the way down? Well one person who definitely doesn't have any remorse ...

The internet is full of hacks (the life hack kind, though there are also the people kind). From contouring with knives to blending with eggs, there's specifically a lot of weird makeup hacks, but the ...

Make-up is an industry that has become incredibly popular thanks to social media - and it shows no signs of slowing down. If you log on to YouTube, or Instagram, the likelihood that you’ll eventually ...

When it comes to fashion and beauty experiments on the internet, Safiya Nygaard may just be the reigning queen. Not only did she start the whole mixing foundation trend (aka Frankendation), but she's ...