Safeway Inc., the nation’s third-largest grocer, is launching a $100-million national advertising campaign to try to update its image and attract wealthier shoppers. The new ads, which will begin ...
NEW YORK (CBS.MW) -- Safeway Inc. [s:swy] on Tuesday issued a fiscal 2005 earnings projection of $1.50 to $1.60 a share, excluding about 9 cents a share for the expensing of stock options. Including ...
Safeway Inc. said Friday that it awarded its advertising account to DDB, a Chicago ad agency. A San Francisco company, PHD, will handle media planning and buying. In June, Pleasanton's Safeway dropped ...