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A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

Buying a Swiss watch could be set to get a lot more expensive. The price of Swiss watches might be about to skyrocket with brands like Rolex, Omega, and others set to react to the White House’s ...

Really, it’s the best kind of Rolex to give a bright dial. Besides the pop of colour, it’s relatively no-frills. It’s stainless steel. It comes with a classic brushed finish Oyster bracelet and it has ...