A "sorry" from big brands was once meant for scandals or messing up big time. But companies and celebrities, including Skoda, ...

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...

The top online publishers' growing reliance on ad networks will likely lead to erosion of premium pricing unless branded Web sites take steps to better manage their inventory. That's a key conclusion ...

Midway through 2025, it's clear that brands are redirecting their advertising budgets at an unprecedented pace. The move toward digital isn't new, but this year's strategies highlight a deeper ...