Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

"Marketer:2:Marketer" is a biweekly advice column that answers marketing-related questions submitted by our readers. The public relations, promotion, branding and Web marketing experts at ...

Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. But each has distinct ...

Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...