Why The Best Annual Holiday Marketing Strategy Starts With Saying No

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Your Current Digital Marketing Strategy Won’t Hold Up in 2026. Here’s the New Playbook.

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Columbia Daily Tribune on MSN

CC Biz Buzz: Dos and don’ts for using AI in digital marketing

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Mastering Comparative Advertising: Boost Your Marketing Strategy

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Social Media Marketing For Real Estate: Key Strategies For Success

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

Harvest Strategy Explained: Maximizing Profits in Marketing and Investing

Learn how a harvest strategy helps maximize profits by cutting costs on aging products in marketing and investing. Discover the benefits and applications today.
Marketing Dive

Cava experiments with social-first marketing via dating microseries

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...
Fierce Pharma

2026 forecast: Pharma clicks with patients as direct sales model shifts marketing strategies

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...