What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

Any cowboy who gets on a bull is taking a risk. So, it’s a nice melding of messages for PBR, the world’s leading bull riding ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! Flo the Progressive Girl. What comes to mind when I mention this media phenomenon? You ...