Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Social’s programmatic party keeps getting bigger and bigger. Things heated up years ago with the Facebook Exchange (FBX) and Twitter’s acquisition of mobile ad exchange MoPub, but now some of the ...

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...

Teavaro consultant Natalie Wood considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR came into force. “It’s open season on ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Programmatic’s promise to ...

Marks a strategic evolution toward full-funnel marketing, enabling orchestrated email and programmatic campaigns powered by first-party data and AI TORONTO, Ontario, October 15, 2025--(BUSINESS WIRE)- ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...