Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic.

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

2020 has taken a turn none of us expected. For us B2B marketers who rely heavily on in-person interactions to connect with clients and drive lead generation, the cancellation of big events and ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...