Thus, it’s crucial you invest time and money into building buyer personas for your product that will inform your pricing ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace. Conventional wisdom says the best time to launch new products is in the early ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting consumption-based models, where pricing is determined by the credits used or the ...

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing ...

Morningstar brands and products Company Portfolio ...