When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

This morning Google announced two new ad formats for mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile ...

A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

Certain well-known brands represent more than just their products or services. They also evoke particular cultures and their associated traits. In some cases, marketers have devoted considerable ...

Jennifer Thalhuber took a look at the economic landscape three years ago and concluded it was time for her company to make a strategic shift. AbleNet develops most of its own products. But Thalhuber ...

What seems to be common sense isn’t always so common. CEOs, executives, founders and entrepreneurs need to keep their focus on the future in order to expand their market share. However, being in the ...

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal ...

Pharma companies seem to have forgotten one key lesson: Blockbusters are made, not discovered. Few drugs achieve top sales based on their initial formulation and indications. Pharma companies seem to ...