Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...
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Blaming car commercials for reckless driving feels like missing the real problem entirely
Every few years, somebody decides performance cars themselves are the problem. Too much horsepower. Too much speed. Too much aggressive styling. Too many burnout videos. Now the latest target appears ...
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