This car introduced us to wonderful new Prius brand values. Where's the medal for most improved? Personal growth is an underrated superpower that’s perfectly exemplified by the 2024 Toyota Prius Prime ...

Nothing excites me more for the future than being forcefully pushed into it. Wait, no, that’s not right. These days, new car technology progresses at a frenetic pace, and sometimes it feels like ...

What it's like to take Toyota’s plug-in hybrid Prius to its outer range limits. Trips to the market never used to be this fun. But in the 2024 Toyota Prius Prime, coaxing another mile out of the ...

The Toyota Prius seems to be overshadowed by the Corolla line, but the Plug-in hybrid model makes a strong case for itself.

Traditionally, the North American winter months have seen a slowdown in sales of plug-in electric cars—but the rule didn't seem to apply last month. In part, that's likely due to the overall strong ...

We’ve always had a soft spot for the Toyota Prius at Consumer Reports. This hybrid model has never been flashy or sporty, but for the past two decades each generation came with two promises: Practical ...

TOKYO (AP) — A top engineer at Toyota says the Japanese automaker plans to get as bullish as its rivals in pushing plug-in hybrids with the introduction of its new Prius Prime. Toyota Motor Corp.

I’ve always wondered what it would be like to own a plug-in hybrid, and recently, fate handed me that opportunity. On a recent trip to Vancouver, I rented a 2024 Toyota Prius Prime for nearly two ...