Games can be much more than just for fun. Dr. Elena Bertozzi is a Quinnipiac University professor of game design and ...

Positive behavior change is so hard to maintain because most behavior is habituated, running on autopilot, while we think about other things. Under stress, all animals, including humans, are likely to ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Culture—the shared practices learned over time—is the driving force behind performance, making it inherently vital to your organization's success. But what if it's not delivering the desired results?

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Making people feel positive about themselves gets better results than negativity. Here’s a common pattern in my house. See if it seems familiar to you. After my husband showers, he often forgets to ...

Effective classroom management fosters a supportive learning environment where students feel safe, engaged, and motivated in their classroom learning. By minimizing disruptions, promoting positive ...

Many parents have been there—red-faced as your child makes you want to scream at the top of your lungs. New research suggests at different approach works better. When parents respond to a child's ...