Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Pirelli develops P Zero R tires for Audi RS 5 and RS 3, focusing on braking, grip, and OE performance requirements.

Pirelli P Zero Trofeo RS wins Tyre Reviews' test. See why this track-ready tire dominates with elite grip and consistency.

Pirelli’s P Zero R has been named the best high-performance tire of 2026 by Tyre Reviews, recognized for its strong braking, handling, and grip in wet and dry conditions. Developed with leading sports ...

Going back to their roots as performance cycling tire makers, Pirelli Tires introduces the Pirelli PZero Velo, PZero Velo 4s and PZero Velo TT clincher series tires. Current sole suppliers for Formula ...

Would you like your tires to talk to you? I'm not talking about road feedback, though that is certainly a wonderful thing. I'm thinking more along the lines of state of wear, current air pressure, and ...

A review of the top early Black Friday Michelin, Pirelli, Bridgestone & Firestone tire deals for 2023. Compare all the best all-season & all-terrain tire deals and more on this page BOSTON--(BUSINESS ...