NEW YORK—Pirelli Tire North America Inc. has launched a third generation of its P7 AS Plus tire, the company's all-season touring tire for sedans and coupes, developed for North American conditions.

We met the previous iteration of Pirelli’s all-terrain tire, the Scorpion ATR, more than a decade ago in the Nevada desert, and the tire has since been heavily reimagined. We were told emphasis was ...