The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...
Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...
Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and ...
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