Marketing Dive

Philadelphia’s new brand platform positions cream cheese as kitchen staple

Really Philly Good” introduces a new brand character, Phillyboy, and spans linear, streaming and connected TV, YouTube, social and creator tie-ups.
Campaign Live

Watch: Philadelphia Cream Cheese ‘spreads’ non-bagel recipes with new Phillyboy brand character

Have a tub of Philadelphia Cream Cheese in the fridge, but no bagels to spread it on? No need to fret. The cream cheese brand’s new Phillyboy character is coming to the rescue — while riding a cow.
Allrecipes on MSN

Philadelphia Cream Cheese Has a New Flavor of a Fan-Favorite Product—and We Tried It First

We can't wait to put this on everything.
Yahoo

Philadelphia Cream Cheese Shakes Up Classic Recipe With Limited-Edition Offer

Philadelphia Cream Cheese Shakes Up Classic Recipe With Limited-Edition Offer originally appeared on Parade. Philadelphia is shaking up an iconic classic with its legendary cream cheese, all thanks to ...

Philadelphia Cream Cheese’s new mascot puts the cow in cowboy

Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.