A resurfacing hair treatment gains attention for its modern styling appeal.
Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...
When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...
The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...