PUBLIC relations professionals have long understood that perception is reality. In the 21st century, that reality is forged ...
Business leaders take heed: If you’re in business, you’re always in the business of managing your professional brand. Brand is the perception that others have of you (your company, services, or ...
Too many colleges and universities continue to remain archaic in their outdated administrative structures anchored in faculties that are too self-satisfied and too self-centered to take a lead in ...
One of David Baldacci’s books, “The Whole Truth,” features an intelligence operative named A. Shaw who essentially saves the world from World War III. No big deal. Many of today’s writers of fictional ...
Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...
What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...
We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...