Add Yahoo as a preferred source to see more of our stories on Google. Patrón El Cielo is the first-ever silver tequila to launch in the prestige category. “People told me a fourth distillation tequila ...

The Canadian rapper made the admission during a recent appearance on "Sundae Conversation." In 2005, Aykroyd started a company to import Patrón into Canada. Caleb Pressley and his sidekick Glenny ...

Though insisting on “mutual respect” and a “constructive dialogue” with the CRT, Patrón pulled a rare ripcord in the ensuing fallout, doubling down with the tongue-in-cheek ‘Censored Truth’ campaign, ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. First let’s break down what that language actually means.

Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product displaying their mission to disrupt the booze category. Earlier this week, ...

experiences throughout Grammy® Week and the debut of the Official Cocktail of the Grammys®. HAMILTON, Bermuda, Jan. 15, 2026 /PRNewswire/ -- PATRÓN® Tequila, the world's number one super-premium ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

John Geiger is one of “The 25 Most Influential People in Sneakers Right Now” according to Complex, and Patron recognizes his craftsmanship in this exclusively made pair. The GF-01 sneaker features a ...