Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

EL SEGUNDO, Calif., Aug. 19, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management platform, today announced it has been named the winner of the “Best PPC ...

“Our mission is to streamline and supercharge digital communications,” said Ted DeFeudis, CEO of Totaligent. “With the fragmentation of the marketing stack, there’s a growing demand for simplicity, ...

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

AdWords has become so ubiquitous because it's a simple ad platform that provides a clear, quantifiable ROI. But as Jim Hedger says, "The system makes mistakes though and those mistakes are costing ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...