Let's go back to something basic: what's the difference between output and outcome? This is a simple yet complex question. Some might say it is just a matter of semantics but I say the differences ...

Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

“Developer productivity” can be an emotive, and occasionally misunderstood term. It is not the output of individuals that we are seeking to understand, but the effectiveness of the development system ...

At a recent industry event I caught myself remarking that as an industry – operating frequently at the speed of light to meet the business needs of clients, ourselves and our people – we sometimes ...

For example: the output of a project might be a new process for responding to student queries. The outcomes of that project may be shorter waiting times and increased student satisfaction. There may ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...

Most reviews of a Budget cover the Budget Speech, policy announcements, headline numbers and a few major outlays. But do higher outlays mean better outcomes? “Citizens are interested in outcomes, not ...