Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

His automotive adventure started reporting on various motorsport events as a sports writer before moving onto a full-time auto career with various sites, including This Week In Motors and ...

South Korean automakers have never had a noticeable presence in the North American motorsport scene. However things are now changing fast as Kia announced its most advanced motorsport initiative, ...

LAS VEGAS — Visitors to the 2022 SEMA Show in Las Vegas will have a chance to take in some live motorsports competition at the Las Vegas Convention Center (LVCC) in the form of the Optima Ultimate ...

The Kia Optima is headed to the World Challenge next year. Kia has announced that it will once again partner up with Kinetic Motorsports, this time to build a pair of Optima SX models to go fender to ...

This year marks the ninth season of OPTIMA's Search for the Ultimate Street Car presented by Advance Auto Parts, and the season opener at the high banks of Charlotte Motor Speedway offered a first ...

Held on the heels of the annual SEMA show in early November, the Optima Ulitimate Street Car Challenge is making noise and won't be slowing down anytime soon. When you take the upper echelon muscle ...

Long-time friend and HOT ROD contributor, Robert McGaffin, owns this 1965 Oldsmobile 442 clone. Nicknamed Project Olds, the Popular Hot Rodding magazine project car recently won an invitation to the ...

KIA’s Euro-spec Optima is coming to Europe at a time when the non-premium mid-size segment is transitioning from old generation models to new ones. Come to think of it, there aren’t a lot of models in ...