The OPTAVIA brand offers a health and wellness lifestyle program, introduced by the team at Medifast, a nutrition and weight loss company based in Baltimore. The OPTAVIA diet includes food products, ...

At the start of each summer, ads for pre-packaged diet programs start popping up on TV and on the Web, with promises of fast results with no grocery shopping or meal planning - and often with little ...

Medifast, Inc. MED, which has been benefiting from strength in its OPTAVIA lifestyle solution and coaching support system, announced the launch of the OPTAVIA app. This digital tool is likely to ...

Cake Boss star Buddy Valastro recently took to Instagram to share the diet plan that works for him, which is called Optavia. "A lot of people have been asking me how I’ve slimmed down lately so I just ...

Valastro posted a photo of himself alongside his wife, Lisa, on Instagram on Tuesday and revealed that he lost the weight on a special diet. While many people applauded his weight-loss success, ...

Weight loss company Medifast Inc. said Monday it plans to change the name of its direct selling subsidiary to Optavia from Take Shape For Life in July and introduced new “clean label” food products ...