Who is Isaiah Mustafa? Since prompting people across America to pay attention when a commercial for Old Spice comes on, he’s become an overnight sensation. Things you didn’t know you wanted to know, ...

“Hello Ladies. Look at your man, now back to me, now back at your man, now back to me. Sadly, he’s not me.” The Portland-based company that created the Old Spice Man campaign, featuring a former ...

Isaiah Mustafa and his “striking brown eyes” are back, in this teaser trailer for a brand new Old Spice ad campaign. This go ’round, expect the man your man could smell like to visit “exotic” locales ...

Take it to the house, indeed. Chester Cheetah and Puppy Monkey Baby, Kool-Aid Man, the Pillsbury Doughboy triumphantly riding ...

Cross star Isaiah Mustafa steals the first season as the title character's partner, and the show makes a playful Old Spice ...

The makers of Old Spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. In the past few days, the deodorant company invited social-media ...

With Joe Miller's frontrunner status in doubt, the Alaska Republican's campaign is taking notes from that marketer's dream-come-true of a viral video. Yes, he's parodying the "Old Spice Man" ad to ...