Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...
Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...
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